Wake up a Superhero
Brief:
To create an engaging ‘How To’ DVD to be given to children who have been prescribed growth hormone – in an attempt for the client to stand out from the competition in a field where the drugs themselves are a commodity.
Execution:
We designed a superhero / comic book world to engage directly with children from the age of 5 upwards. Not only in an attempt to try and capture their imaginations but also to relate the idea of growth hormone to a superheroes ‘super-serum.’
Result:
This video, along with an injection demonstration produced in the same style, was included with a limited number of prescriptions and received positive reviews from both the children that were prescribed the hormone and their parents.
