Unicef: Childhood Obesity
1st November 2020
To create an engaging and informative animation that demonstrated how a young person’s environment effects their overall health and well-being.
Working alongside another agency, we used the idea of gamification to drive the narrative. We told the story from a child’s perspective and created two very distinct visual styles to punctuate the video and reinforce some of the leading causes of childhood obesity.
The video was launched on World Children’s Day as part of a suite of materials that were showcased all over the world to help tackle the massive global issue of childhood obesity.