Unicef: Childhood Obesity
Brief:
To create an engaging and informative animation that demonstrated how a young person’s environment effects their overall health and well-being.
Execution:
Working alongside another agency, we used the idea of gamification to drive the narrative. We told the story from a child’s perspective and created two very distinct visual styles to punctuate the video and reinforce some of the leading causes of childhood obesity.
Result:
The video was launched on World Children’s Day as part of a suite of materials that were showcased all over the world to help tackle the massive global issue of childhood obesity.
