Over Active Bladder Campaign_Hero Video
Brief:
To create a short memorable hero video that would be broadcast during TV ad breaks and distributed online as part of a suite of materials created to raise awareness about people suffering from Over Active Bladder.
Execution:
We created a whimsical piece that used humour to draw attention to a condition that is much more prevalent than people think (particularly in older patients). Humour isn’t used to mock the condition, but serves as a way to make the audience relate to someone with OAB and the lengths many will go to manage their condition rather than speaking to their doctor.
Result:
The video was extremely well received online and across the broadcast networks receiving great retention rates. It also won 2 x awards at the PM Society Awards 2024 (Creative Impact and Disease Awareness Public) and one Communique Award 2024 (Excellence in Engagement Through Social Media/Digital Channels)
