Get Back In The Game_Cholesterol Documentary
Brief:
To create a long form documentary style hero video for the Get Back in the Game campaign from Novartis about cholesterol awareness – that aimed to encourage people who have had a heart attack to re-engage with exercise and learn more about heart health.
Execution:
Leveraging the sport of cricket – a great passion for many of the key demographic for this campaign – we engaged former professional cricketers Mark Ramprakash and Phil Tufnell to learn more about cholesterol and cardiovascular health by spending some time getting to know two players from the Middlesex over 50s team who had suffered heart attacks. With the help of HCPS, friends and family the documentary follows their journeys getting back to playing the game they love.
Result:
The final documentary was engaging and informative and was shown at a private screening in London and distributed online to thousands of people. The overall message of not giving up on life after a heart attack has had a very positive impact on many lives and the entire campaign won a PM Society Award.
