To raise awareness about a relatively unknown, virtually symptomless, genetic condition that affects millions of people worldwide with high cholesterol from birth.
A multiplatform campaign that focused on real patients and their experiences of living with this condition. The creative concept was held together by the idea that all the stories existed within a three dimensional tree – representing the hereditary nature of the condition but also the community of support or ‘family’ that we were building by raising awareness.
The film was released on social media across Europe and the US and was promoted by various different patient support groups. The video helped to raise awareness of the disease and is still encouraging patients to connect with each other.