If You Only Pneu
Brief:
To produce a short educational but engaging video about childhood pneumonia to coincide with World Pneumonia Day 2014.
Execution:
Creatively lead the project, which cast real children to answer questions in their own words to try and demonstrate how simple preventative measures to avoid childhood pneumonia are easily accessible– yet the disease still kills more under 5’s than Aids, Malaria and TB combined. The video was translated into 10 different languages and released via social media across the world.
Result:
Collectively the video was well received but had the biggest impact in North Africa where it received over 170,000 hits on YouTube.
