Romantica Commercial
Brief:
To create an up-market and dramatic commercial, on a relatively low budget, to advertise a certain range of wedding dresses that the client wanted to portray as ‘beautiful anywhere.’
Execution:
I co-directed the commercial, which was filmed over two days across the south coast of the UK, involving three dresses and one model in remote and unusual places – to demonstrate the designs’ quality and finesse even in dramatic locations.
Result:
The commercial was played during primetime on Wedding TV and lead to a direct increase of sales for that particular range of wedding dresses.
