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Wake up a Superhero

Category

Animation, Directing

Date

Client

Pharma

Brief:

To create an engaging ‘How To’ DVD to be given to children who have been prescribed growth hormone – in an attempt for the client to stand out from the competition in a field where the drugs themselves are a commodity.

Execution:

We designed a superhero / comic book world to engage directly with children from the age of 5 upwards. Not only in an attempt to try and capture their imaginations but also to relate the idea of growth hormone to a superheroes ‘super-serum.’

Result:

The video is currently pending a professional voice over and medical approval before release.